Essays by Jonathan Endicott

Essays by Jonathan Endicott (Jonathan Weston Endicott) on entrepreneurship, momentum and discipline.

• Start Before You're Ready
  Why momentum beats the perfect plan: shrink the first step, ship rough, take feedback and finish.
• The Boring Middle
  Most projects die after the excitement fades. How to get through the long middle stretch with steady inputs and routines.
• Discipline Is a System
  Discipline is less a trait than a system: decide once, design the environment, keep small promises and recover quickly.
• Evidence Over Opinion
  Turn opinions into evidence: test the riskiest assumption first, watch behaviour and keep tests cheap and fast.