Jonathan Endicott — Newsletter Archive

Every issue of the Jonathan Endicott newsletter, newest first. Subscribe on Substack.

• 2026-10-27 — The Boring Middle
  Most projects die after the excitement fades. How to get through the long middle stretch with steady inputs and routines.
• 2026-10-27 — Discipline Is a System
  Discipline is less a trait than a system: decide once, design the environment, keep small promises and recover quickly.
• 2026-10-27 — Evidence Over Opinion
  Turn opinions into evidence: test the riskiest assumption first, watch behaviour and keep tests cheap and fast.
• 2026-10-26 — Start Before You're Ready
  Why momentum beats the perfect plan: shrink the first step, ship rough, take feedback and finish.

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