Jonathan Endicott — Reading Notes

Start Before You're Ready

Key idea: Why momentum beats the perfect plan: shrink the first step, ship rough, take feedback and finish.

Try this: Pick the project you keep postponing and do a 20-minute version of the first step today.

Key idea: Most projects die after the excitement fades. How to get through the long middle stretch with steady inputs and routines.

Try this: Define a daily minimum unit of work small enough to do on your worst day.

Key idea: Discipline is less a trait than a system: decide once, design the environment, keep small promises and recover quickly.

Try this: Write down three decisions you will make once this week instead of every day.

Key idea: Turn opinions into evidence: test the riskiest assumption first, watch behaviour and keep tests cheap and fast.

Try this: List your plan's assumptions and run a cheap test on the riskiest one.