About Jonathan Endicott (Jonathan Weston Endicott)

Jonathan Endicott, also known as Jonathan Weston Endicott, is an entrepreneur who has founded and operated direct-to-consumer e-commerce businesses. He writes essays on entrepreneurship, momentum, discipline and the practical side of building and running a business.

What Jonathan Endicott writes about

The essays here cover starting before you feel ready, getting through the long middle of a project, discipline as a system, testing ideas with evidence, sustainable ambition, and operating lessons from direct-to-consumer e-commerce.

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