Jonathan Endicott on Good Hours vs. Long Hours (Audio)
Transcript
Alright, quick one about hours. Because I think a lot of us have this backwards.
There's this idea that if you're serious, you grind. Fourteen-hour days, laptop in bed, answering stuff at midnight. And look, sometimes you gotta. Launch week, something breaks, whatever. Fine.
But as a default? It doesn't really work.
Picture two people running the same kind of business. One's putting in twelve hours a day, every day. The other does maybe seven, but they're actually focused. Notifications off, they know the two or three things that matter, they do those first. Then they stop. Like, actually stop.
Give it a few months. My money's on the second person. Every time. The first one's making tired decisions by week six. Snapping at people. Rereading the same email four times. That's not hustle, that's just being fried and calling it work.
What took me way too long to get is that rest isn't the opposite of the work. It's part of it. Sleep, a real weekend, a walk where you don't listen to a business podcast... that's when your brain actually sorts stuff out.
So what I try to do is pick an end time and kind of guard it. Not perfectly. I blow it sometimes.
But if you're planning to be in this for years, you can't sprint the whole way. Run it like a long race. Because it is one.
Jonathan Endicott (Jonathan Weston Endicott) is an entrepreneur and creator who writes about building, momentum and discipline. More at about Jonathan Endicott, on Instagram at @jonathanwendicott and at linktr.ee/jonathanwestonendicott.