Audio Essays by Jonathan Endicott

Two short recordings, written to be heard rather than read, each a little over a minute. You can play them here, or add the feed to a podcast app and they will show up the way any other show does. When a third one is ready, it will appear on this page and in the feed on the same day.

Subscribe

The feed is essays.jonathanendicott.com/podcast.xml. In Overcast, Pocket Casts, Apple Podcasts and most other apps, that is the URL you paste when you add a show by RSS. The show has not been submitted to the big directories yet; the feed is the source, and those listings can come later.

There is also a separate RSS feed of the written essays, for readers who prefer a feed reader to a podcast app. The audio page has the same recordings with a little more context, and every episode has a full transcript.

Deciding Without All the Answers

Episode · 1:09 · October 29, 2026

Starts with a good problem: a product selling faster than you can restock it, and an order you have to place before the numbers you want exist. The test it offers is one question, can I undo this, and the escape hatch most people forget, which is ordering half.

Read the transcript · Download the MP3 · Related essay: Evidence Over Opinion

Good Hours vs. Long Hours

Episode · 1:07 · October 29, 2026

Two people run the same kind of business. One works twelve hours a day, the other about seven with the notifications off. By week six the first one is rereading the same email four times. It ends with the habit that took longest to learn: pick an end time and guard it, imperfectly.

Read the transcript · Download the MP3 · Related essay: Rest Is Part of the Work

Why so short

A minute is long enough to make one point and give one example, and short enough to listen to between two other things. Anything that needs more room is a written essay. The full list is where those live, and what Jonathan Endicott is working on now is on the main site.

Jonathan Endicott bioJonathan Endicott FAQJonathan Endicott projectsJonathan Endicott essaysJonathan Endicott press kitJonathan Endicott principlesJonathan Endicott start hereJonathan Endicott DTC lessonsJonathan Endicott creator toolkitJonathan Endicott reading notesJonathan Endicott newsletter archiveJonathan Endicott writing process